DESIGN AND IMPLEMENTATION OF A CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
3 BACKGROUND THE OF STUDY
Customer Relationship Management (CRM) system came into existence when companies were intent on developing stronger bonds with their customer. According to [Kenbrell, (2002)], CRM is the process of managing detailed information about individual customers and carefully managing all customer “touch point” to maximize customer loyalty.
I-cell Telecommunication Nigeria Ltd is a telecommunication firm located in Nigeria. This telecommunication came up fully in existence in 2008, but due to manual way of organizing there customer relationship, I now decide to develop a web base application to enable the customer have effective and interactive interface.
It is impossible to state precisely what Customer Relationship Management (CRM) means to everyone. The term has been applied to almost every element to business that even remotely interacts with a customer. In its infancy, by [Kosh (2004)], CRM systems were a series of mainframe or server based applications specific to sales, marketing and support business functions.
The applications were lightweight by today’s standards and did little more than capture and file critical data. But as cultural boundaries within organizations weakened individual freedoms of information gave way to sophisticated applications that could open business functions. By doing so, these applications created the vision of a single view of the customer.
For the first time, organizations could track and analyze shifting customer needs, link marketing campaigns to sales results, and monitor sales activities for improved forecasting accuracy and manufacturing demands.
Related Project Materials
IMPACT OF MASTERY LEARNING APPROACH ON MOTIVATION AND PERFORMANCE IN WAVE CONCEPTS AMONG SENIOR SECONDARY SCHOOL PHYSICS STUDENTS
ABSTRACT
This study investigated the Impact of Mastery Learning Approach (MLA) on Motivation and Academic Performance in Physics among Se...
AN APPRAISAL OF THE ENFORCEMENT OF HUMAN RIGHTS UNDER THE FUNDAMENTAL RIGHTS (ENFORCEMENT PROCEDURE) RULES 2009 IN NIGERIA
ABSTRACT
The Constitution of the Federal Republic of Nigeria 1999 chose certain rights to protect under chapter IV and termed them as Fun...
INFLUENCE OF PARENTAL DISCIPLINE ON EMOTIONAL ADJUSTMENT OF SECONDARY SCHOOL STUDENTS
ABSTRACT:- The study examined the influence of parents on children’s emotional adjustment in selected secon...
PETROLEUM PROFIT TAX AND CAPITAL EXPENDITURE OF THE NIGERIAN ECONOMY (A CASE STUDY OF LAGOS STATE)
ABSTRACT
Petroleum Profit Tax is a major source of revenue for the Federal Government of Nigeria to meet its statutory o...
BIBLIOGRAPHIC INFORMATION ON CORRUPTION IN NIGERIA POLITICAL SYSTEM
ABSTRACT
The focus of this study borders on bibliographic information on corruption in Nigeria political system. T...
FINANCIAL INFORMATION AS A TOOL FOR MANAGEMENT DECISION MAKING (A CASE STUDY OF CHAMPION BREWERIES)
Abstract
The research is an appraisal of financial information as a tool for management decision making. It provides a c...
SOCIAL MEDIA AS AN EFFECTIVE TOOL TO CHECKMATE ACTIVITIES OF NIGERIAN POLICE FORCE (A CASE STUDY OF THE END SARS CAMPAIGN)
BACKGROUND OF THE STUDY
Since the revolutionary rise of ICT or digitalization in the modern world, part...
EVALUATION OF GOVERNMENT AGENCIES' ROLE IN PUBLIC-PRIVATE PARTNERSHIP IN HOUSING DELIVERY IN NIGERIA
BACKGROUND OF THE STUDY
Housing has been widely regarded as one of the most basic requirements of human life and is a si...
IMPACT OF CUISENAIRE-ROD STRATEGY ON REMEDIATING ERRORS IN ADDITION AND SUBTRACTION AMONG PRIMARY SCHOOL PUPILS, IN LERE LOCAL GOVERNMENT AREA KADUNA,NIGERIA
ABSTRACT
This study investigated the impact of Cuisenaire rods strategy on remediating errors in addition and subtraction of numbers amon...
CAREER PROGRESSION, WORK MOTIVATION AND LEADERSHIP STYLES AS FACTORS AFFECTING JOB SATISFACTION OF LIBRARY PERSONNEL IN THE FEDERAL CIVIL SERVICE OF NIGERIA
ABSTRACT
Library personnel are at the centre of information provision in the Federal Civil Service of Nigeria for policy formulation and...
